Surgical West
When Surgical West approached us to design the second iteration of their online presence, they sought a website that would effectively showcase their expertise as a trusted surgical instrument supplier while delivering a user-friendly experience for their reps and referring physicians.
Our goal was to design a modern, professional, and approachable site that reflected the high standards of their medical instrument offerings and fostered trust and confidence among visitors.
Design Strategy
The visual design of surgicalwest.com balances professionalism with warmth, ensuring that the site feels credible yet approachable. We employed a clean and minimalist aesthetic, utilizing a blue and white color palette commonly associated with healthcare to evoke trust and clarity. Large, clear typography guides users effortlessly through the content, while logo imagery of the manufacturers they represent adds an easy overview of their offerings.
To enhance navigation, we implemented a well-structured menu system that organizes content intuitively. Key sections like “Surgical Disciplines,” are easy to locate, ensuring users can quickly find the information they need.
Development Approach
The website is built on a responsive framework using WordPress, ensuring an optimal experience across devices. Whether visitors are browsing on a desktop, tablet, or smartphone, they encounter a seamless interface that adapts to their screen size. This was particularly important given that their reps may access the site while on a sales call on their iPad or phone.
surgicalwest.com demonstrates how thoughtful design and strategic development can elevate a healthcare website, building trust and efficiency for our client’s team while they are on important sales calls.