Branding a restaurant franchise: A back stage pass to Rock & Brews Restaurant
Rock & Brews Restaurant is an energized dining concept offering affordable, high-quality, American comfort food and an amazing selection of 52+ brews on tap. With classic rock posters, band flags, and a “wall of rock” that is unique to each location, Rock & Brews immerses their guests in a family-friendly rock ‘n’ roll environment like no other!
We are so grateful to be Rock & Brews‘ full service, out-sourced, creative agency since 2014. Working alongside their in-house marketing department, we design their menus, local-store and brand-wide marketing collateral, print and digital promotions, and write creative copy.
The Challenge
When we started our partnership, job one was to audit their existing assets. Their visuals needed to be scalable for growth in new franchise markets and their voice and messaging needed to be consistent while crossing multiple marketing channels. Our challenge was to create a cohesive look and feel, while developing a brand strategy for moving forward.
Results
The number of restaurants has tripled since we came on board in 2014. Our results include:
- Successful in-store marketing promotions that have increased visibility and sales across the brand
- A highly trafficked interactive website that continues to rank highly with all popular search engines
- An award-winning menu roll-out resulting in increased sales
We were so proud to be part of the Rock & Brews team when they were named one of the top 10 fastest growing small chains in America by Restaurant Business, and look forward to their continued success and expansion plans into airports and casinos nationwide.
