Piano del Principe Extra Virgin Olive Oil

Castle Importing’s brands include Segesta and Piano del Principe Extra Virgin Olive Oil as well as Pastore fine Cheeses.

The parent company’s name is derived from the family’s hometown of Castellammare del Golfo in northwest Sicily. The name means, “Castle by the Sea.”

Their business started by processing a wide variety of the standard sizes of hard Italian cheeses while expanding into importing a line of high quality Mediterranean olive oil products.

When it was time to take their oils to specialty retail markets, they contacted us to develop a design solution to portray their very high quality products and make them pop on the shelves of specialty stores.