Pastore
Castle Importing is a premiere processor of hard Italian cheeses. One of their signature retail brands is Pastore Fine Italian Cheeses.
When it was time to take their cheeses to the specialty retail market, they contacted us to develop a design solution to portray their very high quality products and make them pop on the shelves of specialty stores. We were fortunate enough to work on two different retail packaging projects under the Pastore brand. The first was a resealable package of Blue Cheese crumbles, the second was a full line of authentic Italian cheeses including Parmesan, Romano, and Asiago to be sold at specialty retail in cups.
Results
- Elegant packaging on the outside that communicated the quality inside
- Enhanced retail presence and competitive advantage
- Increased market awareness and appreciation of their products