Norman Design Group

Our first challenge was wrangling the many assets Norman Design Group had amassed over the years. Their story is common among businesses that achieve rapid growth in a short time frame. You are often too busy servicing your customers to think about your branding.

Once we completed the brand strategy sessions, we had a clear direction. We knew we needed to replace inconsistent materials, often with different logo treatments, with the new visuals we were creating.  Our scope included a new logo, color palette, website design, email marketing templates, and a new corporate identity package.