Hazel Armstrong's California Confections Fruit Caramels

Hazel Armstrong’s California Confections

Hazel Armstrong’s California Confections is a premium food brand specializing in handcrafted confections inspired by California’s rich culinary heritage and an homage to the founder’s grandparents that sold premium California fruits and nuts back in the day.

Hazel Armstrong's California Confections website on a tablet

The Challenge

When Pam, Hazel Armstrong’s founder, reached out to The Graphic Element, the brand was in a critical phase of development. The company faced significant challenges when scaling its operations and launching new products in a competitive market.

Key challenges included:

Her search for a creative team had been frustrating and unsuccessful until discovering The Graphic Element during the pandemic, where collaboration began with small, budget-conscious projects.

The Solution

The Graphic Element worked closely with the client to deliver a comprehensive branding solution:

Throughout the process, The Graphic Element worked seamlessly with other consultants on the client’s team, ensuring a unified and efficient approach to scaling the business.

Various pages of Hazel Armstrong's California Confections website shown on a desktop, laptop, tablet, and phone

Results

The collaboration with The Graphic Element positioned Hazel Armstrong’s California Confections for a successful product launch with a professional and polished brand image.

Key achievements include:

  • Confidence and peace of mind for the client, knowing their brand is represented beautifully and professionally.
  • Stunning packaging design that drew compliments from specialty food buyers and retail partners.
  • A redesigned website that reflects the premium quality of the brand.

Looking Ahead

As Hazel Armstrong’s California Confections expands, The Graphic Element will continue to support the brand by:

“Everyone who has seen our packaging—from friends and family to specialty food retail buyers—has complimented its design. I’m pleased to have found a development partner whose work I’m proud of and whom I can trust to have my back.”

Pam Armstrong, founder Hazel Armstrong’s California Confections

Hazel Armstrong’s California Confections now stands as a shining example of the transformative power of strong branding and collaboration, with a beautifully crafted identity ready to capture the hearts of customers.

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