Gary Baseman

Painter, illustrator, author, producer and inventor Gary Baseman is one of today’s most prominent and multi-faceted Los Angeles-based visual artists  (The New Yorker, Time, and Rolling Stone).

Our challenge was to take an out-dated website with copious amounts of information and re-organize it into a new site architecture, greatly enhancing the user experience, along with a clear visual style that resonated with Gary’s aesthetic sensibilities. We worked closely with Gary to create an environment that matched his brand. Including bold colorful backgrounds and large imagery that helps site visitors understand the breadth of his work.

We also created a brand guide based on Baseman’s art. The guide was designed to provide inspiration to potential product licensees in the categories of Men’s and Women’s Fashion, Housewares and Personal Care Products. Visit garybaseman.com