Center Stage Software

Center Stage Software's sales had outpaced their current web site and it was starting to show. Its current platform was not responsive and was difficult to update. 

A web site redesign can seem exhilarating at first because we get to creatively apply all the knowledge we've acquired over our twenty plus years of experience, but in reality, it can be even more challenging because you often times must work with existing branding and content. It requires a different mindset.

One way to make the task less daunting is to have a clear redesign strategy that focuses on solving issues. For this project, we divided the game plan into workable chunks: planning, preparation (site audit), development, pre-roll and launch. One of the most difficult parts of the project was reworking the navigation and content sections into a more intuitive user experience (UX).

Our client is very pleased with the end result, and has reported their online conversion rate has improved with this modern redesign.

Visit centerstage.com