brewco
brewco, a well-known restaurant in Manhattan Beach, which closed after a 32-year run, has been reimagined as brewco social with a sweet new look and refreshed menu. The owners sought a comprehensive rebranding and redesign to reflect its transformation into a “vibey social house.” The objective was to create a warm, inviting space where guests could gather, unwind, and feel a sense of community. The Graphic Element was entrusted with revitalizing the brand’s identity and visual assets to align with this vision.
The Challenge
brewco faced several challenges in redefining its identity:
- Creating a cohesive and elevated brand experience that resonated with its coastal community while remaining approachable and modern.
- Designing a visual language that complemented the restaurant’s natural and intimate interior design, featuring materials like stone, wood, brass, and foliage.
- Developing branding elements that conveyed a blend of sophistication, relaxation, and fun.
- Aligning the visual identity across multiple touchpoints, including signage, menus, uniforms, and marketing materials.
The Solution
The Graphic Element delivered a full-scale rebranding and design package that captured the essence of brewco as a social gathering destination.
Key solutions included:
- Logo Design: Developed a versatile logo system, including a primary logo, secondary logo, and logo marks, to be used across signage, menus, and merchandise.
- Signage: Designed exterior and interior signage that integrated seamlessly with the restaurant’s architectural elements.
- Color Palette: Introduced a rich and natural color scheme inspired by the interior design, featuring terracotta, sage, chocolate, olive, and cream tones to evoke warmth and coastal elegance.
- Typography: Selected modern, approachable fonts to enhance the menus and marketing materials, ensuring readability and style.
- Menu Design: Crafted a clean and visually appealing menu layout that highlighted brewco’s eclectic California cuisine.
- Uniforms: Created stylish and functional uniforms for staff, reinforcing the brand’s relaxed yet sophisticated personality.
- Website Design: Designed an engaging and user-friendly website that reflects brewco’s refreshed brand identity, showcases the menu, and provides a welcoming digital space for customers to learn more, make reservations, and stay connected.
Results
The rebranding and redesign of brewco successfully redefined the restaurant’s image and guest experience.
Key outcomes include:
- A seamless alignment of all visual elements, from menus and signage to staff uniforms, creating a polished and professional impression.
- A cohesive brand identity that embodies brewco’s positioning as a vibrant, community-focused social house.
- Consistently positive feedback from guests, who appreciate the warm, inviting atmosphere and refined branding.
- Enhanced visibility and brand recognition within the Manhattan Beach community, making brewco a go-to destination for social gatherings.
Looking Ahead
With its refreshed branding, brewco is well-positioned to continue delighting guests and strengthening its reputation as a modern yet approachable dining destination. The Graphic Element remains a trusted partner, ready to support future branding needs as brewco evolves.
The brewco rebrand demonstrates how thoughtful design can transform a dining experience, creating not just a restaurant but a true community destination.