Hi! Nice to meet you.
Why Us?
We are real, passionate, driven humans.
We’re a team of strategists, designers, artists, Disneyland lovers, foodies, and rock and rollers! We don’t look at your project in a vacuum–we dive deeper, because we don’t want you to just look good, we want your brand and business to succeed! We obsess over details, find unexpected solutions, and continually exceed our clients’ expectations.
We serve you with the reliability, kindness, personalized attention and fun-loving spirit that we value so deeply. We live by the motto that kick-ass customer service is not a department, it’s a way of life!
Meet your magic makers
Founder / Chief Creative Officer
Laura Missioreck
Founder / Chief Creative Officer
Laura founded The Graphic Element over 20 years ago and currently leads this team of talented, strategy-driven designers. True to her Midwestern roots, she puts a great deal of effort into connecting with clients on a personal level, which ultimately aids in the branding process. But, clients don’t just come to her for the design, they come for the way she thinks...she's an inherent problem solver! "Many of our clients have been with the agency for years – and that speaks volumes about our commitment and level of service. We’ve helped launch countless branding, packaging, and creative campaigns both locally and nationally in the restaurant and hospitality space, as well as helping retail food founders launch their passion projects. We've won several design awards, along with the Small Business of the Year award from the City of Manhattan Beach, and I can't be more proud."
- BornDetroit, MI
- Coffee or TeaCoffee. Coffee. Coffee.
- Ultimate VacationBora Bora
- BirthstonePearl, Alexandrite and Moonstone
- Favorite Dessert7 Layer Cake
- Scary Movie or ComedyComedy. 100%.
Lead Developer
Heather Harrold
Lead Developer
Heather’s talents not only include a specialty in web design and front-end development, she can hand code and troubleshoot backend issues. She has an eye for detail and enjoys transforming information into something visually powerful. The ever-changing world of design and web standards means there is always something new to learn. She loves the challenge of bringing a website design to life with an easy-to-navigate user experience and a results focused plan.
- Pets2 Cats: Penny and Kyle
- Coffee or TeaCoffee
- Favorite DessertChocolate Chip Cookie
- Ultimate VacationAnything Disney
- Desert, Beach, or MountainsDesert
- Favorite Season / HolidayThe Christmas Season
Art Director
Raquel Riera
Art Director
Before joining our team, Raquel worked for two of the most esteemed Entertainment Advertising Agencies in Los Angeles. While there, she received a “Key Art Award” for her print design work. She specializes in all things food, rock and roll and identity/branding, with a powerful skill for photo compositing and retouching.
- Favorite FoodMexican
- Favorite Season / HolidayIndependence Day
- Wine or BeerBeer
- Spirit AnimalCat
- Sweet or SaltySweet AND Salty Together
- Play or ConcertConcert
Social Media Strategy
Helen Yu
Social Media Strategy
Helen is a career student having graduated from NYU, Gallatin Cum Laude, with a degree in History and Creative Writing, and a second BA in Biochemistry at Cal State. Helen’s experience with print/web/mobile production allowed her to develop a love for meaningful storytelling. Coupled with her experience in marketing and branding, she has found creative ways to incorporate her research and writing skills with social media strategy.
- Favorite FontAvenir
- Favorite MovieLove Actually
- Favorite BookThe Spy Who Came In From The Cold
- Favorite FoodDoenjang Jigae
- Favorite Sci-Fi CharacterFox Mulder (X-Files)
- Spirit AnimalManx Cat, decreed by Pottermore
Art Director
Linda Ganzini
Art Director
Before landing in Kelowna, British Columbia, Canada, Linda journeyed to explore the rush of living and working abroad – an unforgettable and cultural immersion experience. From Vancouver to Madrid to Barcelona to Los Angeles, she stretched her design talents receiving several published awards. Specializing in branding, print, and packaging, Linda is also a talented fine artist, lyricist, singer, writer, and published author.
- Favorite MovieMy book, once it’s optioned for film
- Favorite BookThe book I wrote: Lilia
- PetsSlater, my Russian Blue Cat
- Ultimate VacationScotland
- Spirit AnimalAn Owl, for it’s deep connection with wisdom and Intuition
- Inspirational Quote"The two most important days in your life are the day you are born, and the day you find out why"