Creative Process

PHASE I: Strategy & Research

Because great design starts by understanding your challenges, we ask questions…lots of questions! We work to uncover your brand’s image, tone of voice, and target audience. We define any design challenges and discover strategies for solving them effectively.

PHASE II: Creative Exploration and Design Development

This phase lets us explore the greatest number of design possibilities. Though many of these ideas will not find their way to our final presentation, it’s a necessary and fun step in the creative process.

PHASE III: Production Management & Implementation

Once the design concept is finalized and approved, our work starts to implement them based on your particular project. Website wireframes are coded on development platforms, logo families are created, packaging mock ups become ready to print files.

PHASE VI: On-going Creative Support

Often times, there are additional elements of a project that can’t be identified at the outset. We work hard to address elements that are added, and make sure everything stays consistent across all touch points.