As we conclude a year’s worth of Brand Strategy & design exploration, we wanted to reflect on the journey that unfolded. From defining Core Valuesand Personality to selecting vibrant Color Palettes and refining the minutiae…Read more
Marketing
10) Sales & Marketing Materials You’ll Need to Launch Your Brand at Retail
Yikes! We’re on the 10th installment of Brand Strategy and Design! We hope you are enjoying this step-by-step journey to create a successful brand. So far we’ve covered The Basics…Read more
2020 by the Numbers
This seemed like a good year to look back. We wanted to reflect on what we were able to accomplish, despite the challenges we all faced in 2020. If it taught us one lesson, it is: Don't stop marketing, even in the middle of a pandemic!Read more
Podcast – Helping restaurant owners to pivot during crisis
What better way to celebrate National Avocado Day than listening to The Graphic Element on the podcast Holy Guacamole? Many thanks to Martha Lucius, a seasoned restaurant consultant, for inviting…Read more
Behind the Scenes of a Burger Billboard
In honor of National Burger Day, I thought I’d share some of our most famous clients’ burger-eating moments, and a look behind the scenes #BTS of the creation of a…Read more
What we can learn about creative marketing during & after the C-Word
I was recently invited to be a guest on our local community podcast The South Bay Show to share what we’ve been recommending for our clients during the Covid pandemic.…Read more
Thoughts from the remote (home) office
As I sit here in my (home) office this morning, I feel grateful that our team is fully functional, available, and working remotely. Although we miss the human interaction with…Read more
It’s time to get creative
How big food and beverage brands are inspiring in light of the crisis Tragically, nearly all of our restaurant clients closed their doors and laid off workers this past week.…Read more