Branding

Having both a strong brand strategy, and a thoughtfully developed visual identity (including logo design), is essential because they work hand-in-hand to build trust and recognition. Strategy ensures that the brand resonates deeply and consistently with its audience, while visual branding ensures that the brand is memorable, recognizable, and visually appealing. Without strategy, a brand risks being directionless, and without a cohesive visual identity, it risks being forgettable. Together, they create a seamless, compelling brand experience that engages and endures.

• Is your brand struggling to make a dent in a noisy marketplace?
• Do you know who your ideal customer is?
• Do you know how to uniquely position your brand against your competition?

If not, we can help!

We don’t hide behind the scenes, only to return to tell you what we think your brand should be. We work through the strategy process together with you, because no one knows your business better than you. 

First, we assist you in assembling a “branding team” that is made up of the key stakeholders in your business. Then, we facilitate a series of interactive meetings (in person or on Zoom), where we break each step down to uncover your unique brand promise and messaging.

The Process

During our strategy sessions, we work through the following steps:

1. Perception Balancing – how you view your brand now and where you want to be in the future
2. Brand Values – what you stand for
3. Brand Personality – voice and tone
4. Identifying Your Ideal Customer – so you can speak directly to them in your marketing
5. Competitive Analysis – who is saying what?
6. Brand Positioning – what makes you unique?
7. Value Proposition – why customers should choose your brand?
8. Internal Visual Brand Audit – making sure all of your existing assets are consistent

Download your DIY Branding Workbook from our secret landing page

A strong, yet clean and simple logo design is a critical asset for any brand. However, simplicity is not about stripping away details but about distilling your brand’s essence into a form that is both memorable and versatile.

Here’s why a simple, well-executed logo matters:

• Instant Recognition: A simple logo is easy to recognize and remember. While consumers are bombarded with visual information, a clear and clean logo stands out, creating a strong mental connection.
• Versatility Across Platforms: Logos need to work everywhere—on your website, social media, packaging, signage, and even merchandise. A complex logo can lose clarity when scaled down, while a well-crafted logo retains its impact no matter where it appears, ensuring your brand looks professional and cohesive across all platforms.
• Timeless Appeal: Trends come and go, but simplicity has lasting power. This longevity is crucial for brand equity, allowing you to build a strong, recognizable image over time without the need for redesign.
• Impact: A simple logo, when designed strategically, is easy for your audience to remember and recognize among competitors. Logos are usually the first interaction people have with your brand, and a simple, bold design can leave a strong first impression.
• Easy Association: By focusing on the essential elements, a simple logo can encapsulate your brand’s personality. Professionally designed logos can convey confidence, clarity, and purpose—all qualities that attract consumers and instill trust.