Font choice is an important aspect of branding and design as it can affect how the text is perceived and received by your audience. Overall, fonts can communicate a wide…Read more
Brand Development
3) Color Psychology
Color Psychology is the analysis of how color influences moods, feelings, and attitudes. It explores the meaning and symbolism behind different colors, and how they can be used in marketing,…Read more
2) Brand Positioning
Brand Positioning is the process of defining your Unique Value Proposition in relation to your competition. WHY IS THIS IMPORTANT?It helps to establish your brand’s identity and differentiation in the marketplace. To…Read more
1) The Basics of Brand Strategy – How to Create a Roadmap
Since the new year is a great time to look at your business with a fresh perspective, we’re excited to introduce a new blog series that will highlight the steps…Read more
How to differentiate from the competition.
Typically, when asked what makes you different, most will say “our people, our customer service”, or restaurants will add, “our food”. Unfortunately, “that’s not good enough to differentiate yourself from…Read more
Make mine a double
Your company’s brand is more than just a cool logo, some unique colors, or a catchy tagline – those are just the “clothes” it wears. Your brand, like a real person, is…Read more
George Lopez Chingon Kitchen – Branding a dream
Chingon is Mexican slang for badass….and with his Grammy-nominated comedy albums, standup tours, TV show, book, movies, awards and influence, comedian George Lopez is El Mas Chingon! As an American…Read more
Brand thyself. It’s easier than you think!
One of our favorite subjects and area of expertise is in helping small businesses thrive through creative and consistent branding. It’s on our top 10 list of marketing tips and here’s…Read more