Font choice is an important aspect of branding and design as it can affect how the text is perceived and received by your audience. Overall, fonts can communicate a wide…Read more
Blog
3) Color Psychology
Color Psychology is the analysis of how color influences moods, feelings, and attitudes. It explores the meaning and symbolism behind different colors, and how they can be used in marketing,…Read more
2) Brand Positioning
Brand Positioning is the process of defining your Unique Value Proposition in relation to your competition. WHY IS THIS IMPORTANT?It helps to establish your brand’s identity and differentiation in the marketplace. To…Read more
1) The Basics of Brand Strategy – How to Create a Roadmap
Since the new year is a great time to look at your business with a fresh perspective, we’re excited to introduce a new blog series that will highlight the steps…Read more
Hermes Creative Award winner for package design
We are excited to announce being recognized, from over 6,500 International entries, as a Hermes Platinum Award winner for our work in designing the packaging for the The After Bar,…Read more
2020 by the Numbers
This seemed like a good year to look back. We wanted to reflect on what we were able to accomplish, despite the challenges we all faced in 2020. If it taught us one lesson, it is: Don't stop marketing, even in the middle of a pandemic!Read more
How to differentiate from the competition.
Typically, when asked what makes you different, most will say “our people, our customer service”, or restaurants will add, “our food”. Unfortunately, “that’s not good enough to differentiate yourself from…Read more
Designing an award winning restaurant menu
A franchise wide creative menu re-design for our client Rock & Brews was the challenge for this rock-inspired restaurant concept. We knew bringing our client’s rock ‘n roll branding into the menu design was…Read more